AO1 sport components

Sports tourism.

Definition: Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".

Scale/size: When a country holds a major completion like South Africa did holding the 2010 football world cup it cost them $3.5bn South Africa's organisational budget has now swelled from £282m to £349m.

But Fifa's £2.1bn income from the tournament would more than cover the overall increase in its budget, which includes the South African allocation, from £733m to £800m.

Why is sporting tourism encouraged?

This is encouraged because it will increase the popularity of that area and people who maybe wasn’t interested in sports before now may be interested in it and could get massively involved, for example when you hear the country south Africa now most people will refer back to the 2010 football world cup, whereas before from a sports fan point of view they may not of thought much of it.

Are there any sports tourism companies that offer tourist packages?

EURO 2012 Qualifier - Friday 7th October 2011. Thomson Sport are delighted to be providing England fans members with the opportunity to follow England to Montenegro. The packages on offer include one nights half board accommodation at the 4* hotel meditation private charter flight for England fans from a choice of airports. All airports, hotel and match transfers plus the services of a Thomson Sport rep throughout your trip. Book now from £475pp.

companies that offer youth teams or schools the opportunity take part in sports tourism trips or tours?

Barcelona is a large port city and one of the most popular tourist destinations in Spain for school sports tours and youth team tours. There are a great range of activities for all ages, Theme Parks, Waterparks, a tour of the Nou Camp and we can even arrange tickets for you to watch FC Barcelona on match day. Las Ramblas is the centre point for any tourist in Barcelona with the Gaudi museums only 5 minutes past Place de Catalunya.

We use a great range of hotels from central hostels to 4* hotels in Barcelona. Central accommodation is quite expensive so have a look at some of the reosts surrounding Barcelona for better value.

Impact on the local community? – How does sports tourism affect the City of Bath?

The Blue Square Premier club have offered the city's Polish community an 80 per cent discount to attend this weekend's clash against Grimsby Town. On production of a Polish ID card, fans can watch the game for as little as £2.50, instead of the usual £13 to stand on the terraces and £14 for a seat. The club have cleared the move with the Equality and Human Rights Commission but not everyone is happy with the decision. Dr David Green, director of social think-tank Civitas, said: "It's going to upset people. It’s obviously discriminatory on grounds of nationality. The people who have loyally supported City through the lean years, and the regulars who have come back, are the ones who should be rewarded, not one small community, the majority of whom will not return in the future,"

Sport retail

Definition/purpose: The purpose is to sell sporting equipment, from football shirts to pool cues, selling almost every sporting equipment, suiting all age groups and both male and female.

Scale/size: sports direct have a huge number of stores all over the world, they actually have 48 stores in London which is massive, and considering in bath there is only 1 store. Newcastle United owner mike Ashley also owns Sports direct as well as his football club. sports direct was found in 1982.

Target groups: sports direct are a lower class retail group as they are a lot cheaper than stores like JJB and JD as you will get brands like Nike addidas expensive makes, whereas if you went to sports direct you could get brands like umbro where they are a lot cheaper, they will also attract middle aged people and mostly men because of sports like football and rugby which they sail boots and t-shirts these are the best selling products, where as they wouldn’t attract older people as they wouldn’t go buying football boots or other football gadgets.

Services offered and functions performed: They also do clothing printing and clothing to suit all age groups. And you can get printings on your boots, and get sports direct vouchers so you don’t have to pay by cash.

Impact on the local community: Sporty fans would rather go to this store to get cheaper clothes like, Reebok, Umbro, addidas and Nike that do the same job.

Sport Spectating  

Definition/purpose: Sport spectating is where you go to watch your team play, buy there kit and it happens so show your true support for the club. Sporting spectating is huge world-wide now, and millions of pounds are made by selling shirts, team gadgets, and telling tickets.

Scale/size:  It’s happening all over the world because millions of people all over the world are buying football to go and watch there club. And make there club bigger by selling more tickets more quickly and selling more items, then there long term plan could be to extend their stadium to a bigger capacity. Bath city football club is always starting up trial days for youngsters to trial and grow there club they also have a family stand to try and grow there number of fans and the capacity of their stadium.

Target groups:  There aim is to sell their products and items to all age groups and both sex from all different sports like football, rugby, cricket, boxing and even golf these are the major sports that get the views of sky sports, so they will make more money than sports that isn’t as popular like, basketball and baseball.

Services offered and functions performed: If you are watching it on sky sports there are the options to watch in on HD or 3D, and if you go to watch it live at the stadium, you have football t-shirts, team gadgets food and drinks and tickets and the option to sit on the front row which will be more expensive or watch it from high up/far back which will be a lot cheaper.

Impact on the local community: If teams start to have family fun days they could make football more interesting for kids and family’s this could make it better for the community therefore they could start to sell more tickets as people will want to cheer along their local side as they are doing more for them and the area they live in.

Facility provision

Definition/purpose: They offer a wide range of facility’s, and there are more than 1 gym in the local ofra, bath. So whatever physical sport you are into there will be something there for you, so you can work on your performance weather your into, football, rugby, basketball or cricket. Whether you’re male or female. Old or young.

Scale/size: we only have a small number of sport direct stores in bath, 1. but there are also 4 stores in Bristol which is no more than a 30 minute drive.

Target groups: They aim to target mostly middle aged people mainly males as there are a lot more males into football and rugby than women, and they aren’t going to target old people as they don’t often play physical sports at old age, therefore they won’t be going to buy sports equipment like football boots, shin pads, gum shield and any other sport gadgets you will need.

Services offered and functions performed: in a gym (fitness first, phase one) there will be coaches and assistance to show you around and show you what you got to do and how to use every machine. And what would be most suitable for you and your main sport.   

Impact on the local community: This would and could have a massive impact on the community, as it would offer young people to get the equipment they need at cheaper prices to play there sport, where as if they went to JD they would be looking at a massive price difference, this will get younger people involved more as well and their parents will be able to afford it.

Sports gambling

• Definition/purpose: sports gambling is where you put money on a sporting event, in hope to win money, and you can also bet it play, whether it be the full time correct score, half time correct score, first goal scorer, last goal scorer and loads more.
• Scale/size: in 2009-10 the sport gambling industry made £5.7billion this just represents at just 1%.
• Target groups: they would normally aim to target young, middle aged and older men as these people would be seen to be more into sports gambling, betting on dogs, and horses.
• Services offered and functions performed: You can bet the full time correct score, half time correct score, first goal scorer, last goal scorer number of cards, corners throw-ins. the online betting can be very dangers as you don’t realise how much you are spending when it’s just a number on a screen, whereas if you had it cash in hand you might not spend as much. you can bet on almost any sport, and they offer you almost any bet you want, and to try and hook you they will offer you a free bet as soon as you sign up normally its eaither£20, £25 or £50.
• Impact on the local community: The impact it will have on bath, it won’t be good because people could get hooked on it and loose massive amounts of money, when that money could be used for them and supporting their family it’s possible that they might gamble all their money in hope to gain more, and could lose it.

Sports coaching

Definition/purpose:  Coaching, with a professional coach, is the practice of supporting an individual, referred to as a coaches or client, through the process of achieving a specific personal or professional result.

Scale and size: There are sport coaches all over the world from grass roots amateur levels, Saturday and Sunday, senior levels, semi pro, academy levels and professional.  

Target groups: They target football, rugby, hockey and basketball and any team sports. All age groups, amateur, semi pro, and professional, male and female.

Services offered and functions performed: It would get kids of the streets as they would be able to go and play football or any other sports, there are also Sunday league, Saturday league, semi-professional and professional coaches, in a range of team sports, football, cricket, rugby, basketball.

impact on the local community: It would and does have a huge impact on the community as it would keep people out of trouble, it would make people more active and if someone as a big potential in a sport that coach might be able to train them up get the best out of them and see how far they can go in that career.

Sports medicine 

 What is the definition of Sports Medicine?

Sports medicine is an area of health and special services that apply medical and scientific knowledge to prevent, recognize, manage, and rehabilitate injuries related to sport, exercise, or recreational activity.

• scale and size: there are 99 articles of sports medicine, a range from, warm up, pulled muscle, lower back strain and loads more.

• How much is the Sports Medicine industry worth?  Physiotherapy provided by the National Health Service is free of charge to British citizens. Private physiotherapists may be costly; commonly a half hour appointment will cost between £30 and £60 depending on the nature of a patient’s condition and subsequent treatment. Some private healthcare insurance plans cover private physiotherapy; you should check the details of your policy before opting to use a private service.

• What services do the industry as a whole? 

1.    Prevention: Is preventing yourself getting injured in sports when you’re fit so making sure you stretch before a game to reduce the chance of any pulled muscles, and you might get a training diagram so they can tell you how to reduce the chance of injury’s happening.  

2.    Clinical education & diagnostic: This is when you are not sure what's wrong with you, you go to the doctor and he/she will then diagnose you with your injury.

3.    Immediate care: This is when you have an injury and you go and get it treated straight away.

4.    Treatment, rehab & reconditioning: This is where you are slowly coming back from injury and you get physiotherapy treatment to speed up the recovery time.

5.    Professional responsibility (education & counselling): This is for if you were out for a long term injury, and you start to feel very emotionally bad thinking you might not play again and you need people who also have a long term injury, for example Jonny Wilkinson has had a number of injury’s which has kept him out for a minimum of 3 weeks but a maximum of 7 months and where he kept trying to come back and he would pick up another injury he has been out for nearly 2 years and he will need good company to keep him mentally strong.

• Who do Sports Medicine companies target in the UK? Who actually uses Sports Medicine companies? They would target sports athletes. Thomas Hicks, an American born in England on January 7, 1875, won the Olympic marathon in 1904. He crossed the line behind a fellow American, Fred Lorz, whose concept of marathon-running extended to riding half the way in a car thereby disqualifying him. However, Hicks was also aided by outside help. His trainer, Charles Lucas, pulled out a hypodermic and came to his aid as his runner began to struggle.

I therefore decided to inject him with a milligram of sulphate of strychnine and to make him drink a large glass brimming with brandy. He set off again as best he could [but] he needed another injection four miles from the end to give him a semblance of speed and to get him to the finish.

• What impact do does the industry have on athletes in the local community? it could have good and bad impacts on the community, I think it would be a good impact if the sports medicine was used to stop them getting injured or help them recover from an injury, I think it would have a bad impact if it was used just to win a sporting event as i think natural talent should be used.

Sports broadcasting:

Definition/purpose: Sports’ broadcasting is the showing of sporting events or sport matches, this will allow fan to watch and cheer on their team or just watch sport in general

Scale and size:

Sky sports have shown live Premier League football since the premier League was formed in 1992. The first live Premier League game televised was Nottingham Forest's 1-0 win over Liverpool in August 1992. Sky had exclusive live UK rights to the Premier League until the 2007/08 season when an EU Competition ruling forced the Premier League to share live TV matches among more than one broadcaster. Sky Sports show 115 games live a season, with the remaining 23 live games on ESPN.

Target groups: They will target children, middle aged men, older men, and some women, and just sports fans in general.

functions offered and performed: You have the option of watching it in HD and 3D, you also have the option of a deal buying 10 months of ESPN and get 2months free, so that way you can save around £40 (if prices are around £20 a month).

Impact on the local community: If a lower league side get broadcasted it will have a massive effect on the local community as it would boost the number of fans they would get, increase the team funds, as more people buying tickets, drinks food, programs, scarfs, t-shirts. it would also boost the team and the community’s moral.  

Professional Sport

Definition/purpose: professional sport is where an athlete plays a certain sport in front of an audience at a high standard and earns a living income from it.

Scale and size Lionel Messi is the world’s highest paid footballer, ranking at £29.6 million a year including off field earnings. A tiger wood is the highest paid athlete in the world totalling at $127,902,706 including his endorsement income.

Target groups: They would most likely target younger people as they will have more time to be trained up to perform their sport, they would also target both male and female as there are sports for both genders.

functions offered and performed: There are all different youth teams and academy’s from all different sports from football, rugby, cricket and basketball and this would help younger people make it to the top level or at least give them a chance to make it to the top.

Impact on the local community: It could have a huge impact on the community because if younger kids see these super stars and see the kind of life they life that could inspire them to want to be like that, this would also help younger kids stay fit as they would need to be training a lot and it would keep kids of the streets and it would give them something to do and aim for.

Health and Fitness:

Definition/purpose: Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity. Physical fitness, generally a good state of good fitness usually relates to the amount of exercise you do and the amount of nutrition you take in.

Scale and size:  

The Fitness Industry Association (FIA) was established in 1991 as a non-profit organisation that represents the interests of the health and fitness sector across the UK, including both private and public sector organisations.

The FIA’s 2,500 members are suppliers and operators in the fitness industry and by associating with the FA; they can form partnerships with local schools and businesses.

Target groups: they would aim to target people who are just getting into sport, people that aren’t very fit, or just struggle with fitness, and maybe people who are coming back from injury, they would target both male and female as they would open it up for everyone to try and stay fit and healthy.

Functions offered and performed: Bath sport centre student’s memberships cost just £77 for 3 months or £26 for 1 month, this will include the following: Aqua Aerobics, Dance, Exercise classes, football, Yoga, swimming lessons, weight lifting and loads more.

Impact on the local community: I think it would have a good impact on the community because it will keep people fit and healthy, instead of drinking alcohol, smoking and taking drugs where as that will knock years of your life keeping fit will put year on your life.

  

Sport Development and Co-ordination:
Definition/purpose: Sports Development in the borough of Coleraine is an initiative aimed at promoting the development of sport and recreational activities with specific emphasis on rural areas and links between schools, clubs and young people Co-ordination is a component of fitness which is the ability of strength, power, agility, balance, flexibility, local muscle endurance, cardiovascular endurance and strength endurance.

Target groups: Women and girls, people from ethnic minority groups and people with disabilities are a focus at all levels of Sports Development work.

Functions offered and performed:
There has been a notable problem in the financing of new sports facilities as various grant providers will not provide funding in the early development stages that would include professional fees to develop the projects such as architectural, surveying, business planning etc. This funding gap limits their opportunity to develop and then pursue other sources of funding to develop the project. sports develoment foundation scotland (SDFS) allows donations to be used to pay for these professional fees.

scale and size:
All sport development programmes are designed to maximise participation in sport from all sections of the community and provide pathways that enable every resident to maximise their sporting abilities, aspirations and potential. Key aspects include:

• Promoting and providing opportunities for groups and individuals to become more involved in sport and physical activity
• Increasing the numbers of people participating and volunteering within sports clubs
• Working with health and education to help improve health inequalities
• Contribution consultancy services for such things as funding and training
• Supporting clubs, sports coaches and officials to provide a range of formal sporting experiences from regular participation to competition
• Developing recreational and informal sport and physical activity in local areas

 Impact on the local community:
This could improve the local community and the people init if people invest into sports develoment this can improve the facilites and standard of coaches this can improve the young peoples talent and give them a much bigger chance of going further in sport.